Is your website scaring or attracting customers?
The nights are getting darker, it’s getting colder and Halloween season is here… but that doesn’t mean you have to scare your customers away with poor web design and marketing campaigns that go bump in the night. Eek!
Scarily, that’s what many businesses still do today. Having a website that isn’t up to date and focused on the user experience is only going to make it easier for anyone to turn and run to a safer place (and if that isn’t under the stairs with the door locked then it could be your competitor’s website to buy from them!).
Fortunately, at aprompt, our many years of ‘ghostbuster’ marketing and proven web design experience means we understand what’s needed to attract website visitors and to convert them into your paying customers.
Here are a few important things to think about:
Tiny critters to tiny screens
Today, we still come across websites that are not mobile responsive. This means that a great looking website looks like a tiny website with unreadable text on a mobile phone. It’s hard to read and nearly impossible to navigate around. Argh!
We can’t say for sure if ghosts exist but one fact we do know is that an ever-growing percentage of people now look at websites on a mobile device – whether that’s a mobile phone or an iPad (other mobile devices like iPads are available).
Open up your website on your own mobile phone and if it gives you a shock to see how bad it is to navigate around then find out more about website redesigns services from aprompt.
Zombie websites and curse-tomers
Older web designs are less responsive and feel much more ‘static’ to visitors. This gives a feeling of lifelessness. It makes potential customers wonder if the business is still around, and if they are, how up to date are their processes and services if their website is lifeless?
When it comes to being found in online searches, Google also needs to see signs of life. Fresh designs, up to date code and regularly added unique content is an important way to tell Google that you want to appear in search results by your potential customers.
Here’s a spooky fact: Google loves regular blogs. If you publish blog posts frequently that are relevant and add value then Google will help you find more business by ranking your website higher in search results. Creating just 1 or 2 articles a month can make a huge difference, and we can help. Get in touch with us to find out more on our website care packages for blog writing services.
“Websites that also have a blog are shown to have 434% more indexed pages”, while “72% of online marketers describe content creation as their most effective SEO tactic” according to Optinmonster
Are blogs good for websites?
We all know that regular blogging can dramatically increase the effectiveness of your website in finding new business. Search Engine Optimisation (or SEO) is the process of optimising a website so that it comes higher in Google searches for the keywords that you are targeting. It involves Google indexing pages on your website according to relevance when people are searching for certain key words.
Blog posts should also be dated to show how recent they are. This helps customers see how fresh your content is, and it lets Google know as well. Where possible, blogs should also be promoted through social media channels and email marketing, which in turn, helps to drive visitors to your website. Sharing your blog posts across your social online marketing sites will also help bring your communication channels to life.
Spooky spiderwebs or crisp clean effective websites?
While Halloween is only once a year, many websites continue to scare off customers throughout the year and with more people going online, that can only be a bad thing.
If your website isn’t up to the job, then now is the time to get a website redesign. So don't be scared - get in touch with aprompt and make sure your website is ‘customer-ready’ for 2021.
Contact our web designers today for a free website review.