What’s so clever about writing?
We can all write copy, can’t we?
Yes, we can all write, but search engine friendly copy really makes those words work. Website copywriting is directed and focused, it is creative, it communicates to its audience, and above all it enhances a website and makes it work hard for the owner.
You need to get the reader’s attention and interest within the first few seconds of viewing a web page. Visitors leave a website as quickly as they come if they are not immediately attracted to the site.
Once you have their attention you need to give the reader your message – clear and concise.
What is SEO?
SEO stands for Search Engine Optimisation (US spelling is Search Engine Optimization). SEO is a way of optimising your website and website content to get higher natural listings in SERPS (search engine results pages) such as Google. aprompt website designers are UK based SEO experts who know how to get the best out of your website and the website content so it reads well for humans, as well as search engines.
SEO - Ignore at your peril
Users rely on search engines to find the products and services they want. Your customers also find suppliers via recommendations on social networking sites and Blogs, so your website needs to show on the 1st few search engine results pages (in between all those ads!) for what you do rather than who you are, otherwise you could be losing out on business.
SEO copy writing process
All aprompt websites are editable and have onsite SEO tips and tools built in. This is so you can edit the meta information and the website content yourself, whenever you wish. However, if you don't fancy researching key words, writing meta information or writing the content for your website, we can do this for you using our SEO copy writing services which forms part of our fully managed websites package.
Copy writing for websites
Copywriting for web sites is all about keeping the interest of the audience once they have found your website and then getting your message across. Attention span is short on the web, so good copy is the difference between an average website and an excellent website.
You are in competition with many others, and to ensure that your web site works as hard as possible every aspect needs to be considered – design, development, layout and copy.
Copywriting for websites is not about cramming in keywords, because that doesn’t work on any level. It is about understanding your audience, understanding your product, and understanding the medium you are using. This all sounds like common sense – but if it were that easy everyone would be doing it, and everyone would have a really successful website. That’s not the reality – there are many poorly designed and badly written websites, so with a little thought and expertise your website could be way ahead of your competition. You could be getting sales or contacts from a large percentage of visitors, rather than just a handful – increased sales hopefully means increased profits.
The World Wide Web has changed how people read content – they behave differently when looking at a screen than when reading a magazine. The basic rules of communication still apply, but then you add web-writing rules as well.