Writing great content for your website

Why SEO content is important for your website

“Great content is the food of websites”

 Kirsty Paget

With every website we offer additional SEO and copywriting services with dedicated research to keep your website content fresh and your search engine rankings as high as possible. Having a little bit of text on your website isn't enough if you want results. So you'll need well written, search engine optimised text to get the most out of your website - that's where we come in.

Content managed websites

Once you have your website, you will need great content to attract those all-important organic searches in Google.

Website page content can be enriched in so many ways - with unique and high quality text, the correct headings, blog articles posted on a regular basis, images, PDF’s and videos. As well as the content that your customers will see on the front end, you will also need meta information (like meta titles ad meta descriptions). Meta information is text that is read by search engine bots and is added to specific areas in each page of your website.
All aprompt websites with content management systems (CMS) have editable content areas and editable meta info fields so you can control what the bots see and what your customers see too.

Our CMS websites also include SEO (search engine optimisation) tips and tools to help your online marketing.

You'll need website content...

If you have a website, you'll need to add the 'right type' of content to get the 'right results'. We can do it all for you.

Many businesses simply don’t have the time to write fresh content regularly and add it to their website. And they may not have the skills to know what to write where. This isn’t a shock though – if you have a website for plumbers or a website for a jewellery shop, for instance, you wouldn’t be expected to know how to be an expert web content writer, because this is a different skill which is learnt over time.

However, it is essential to keep your website updated with new – and unique – content to get better search engine results. This is where we can help by offering you our content managed website options and SEO copywriting expertise.

So if, like many companies, you are very busy and do not have the time to allocate to your website content but you’d like your website text and images added, updated or search engine optimised by experts, then our website content management packages are ideal for you. Please Note: All website management is payable monthly via direct debit and requires 2 months written notice to cancel.

You can choose:

Website care plans & online marketing options:

You’ve invested well in your new website, so give it the finishing touch with great content… because content is King.

Each care plan can be tailored to your needs, so if you’re not sure which content managed website option to choose, please contact our copywriters in Wiltshire and we can have a chat about what you want to achieve with your online marketing.

Please note: aprompt cannot guarantee that any SEO work we carry out on your website will elevate your website to page 1 of Google within a specific timeframe (no-one can guarantee this unless you pay Google for adwords/PPC), however over time the more content that is added to your website that is SEO’d for your keywords, the better chance you’ll have for great Google results.


Care plan Option 1

website copywriting on a regular basis

We write and add your web site content for you each month. This is our most popular service and can include:

  • keyword analysis and research for your business
  • researching, writing and adding regular website content
  • researching, writing and adding regular blog articles
  • adding/formatting your text, images, PDFs and meta info
  • sourcing and editing images
  • spell checking your content
  • on-site SEO (search engine optimisation) of your current content

You can choose how many hours each month or every other month we dedicate to your website content. Usually 1 hour = 1 blog article. Many businesses require regular updates to their website content, want ongoing digital marketing and SEO, or need some form of content support so this is a perfect solution for you. At our discretion, a monthly SEO Report can be included as part of this package if you choose 1 or more hours a month. Payment is via direct debit on a monthly basis and requires 2 months written notice to cancel.

Get started - Call 01249 448139



Care plan Option 2

adding your supplied content on a regular basis

Already written your content, but don't have the time to add it to your website?

We'll add your content for you using the formatting style of your website design that keeps the brand image for your company as well as keeping it compliant and responsive to mobile devices. Website page content, including meta page titles, meta keywords and meta page descriptions should be supplied by email please. If you don't have meta information yet - don't worry, we can create that for you, matching your website page content. All text added is spell-checked.

Adding your content for you can be done either as a one-off or each month to keep your website ‘fed’ with content. If you have your own freelance copywriters, website copywriters and bloggers but you don’t have time to add it to your website, just send it all to us by email and we’ll add it all for you. If there are areas that would benefit from being re-written and search engine optimised, we will let you know, and then you can choose to take advantage of our SEO copywriting services if you wish. SEO Reports are not included in this package. Payment is via direct debit on a monthly basis and requires 2 months written notice to cancel.

Get started - Call 01249 448139



Care plan Option 3

rewriting (SEO) and adding your content once

This option includes the one-off search engine optimisation (SEO) of your supplied web copy and adding it to your content management system website, once. We’ll re-write as much content as you would like so your website text is attractive to search engines as well as humans. You can choose how many pages of content we re-write for you. If social media is not included in your online content marketing or PR we may suggest some useful social networking channels that can help you further.

We are happy to SEO your website copy and send it back to you so you can add it to your own website if you have a CMS platform not created by aprompt. For instance, if you are struggling with an open source CMS like WordPress, we can help. SEO Reports are not included in this package. Payment is required upon receipt of invoice after the work is completed. Tweaks to content after the work is done is not included however if you'd like more pages/content written, please do ask and we can continue with more content upon request. All content is charged on a per page or per hour basis - POA

Get started - Call 01249 448139



SEO training courses

we train you in what to write where and why

SEO copywriting training courses are open to all. You don’t have to have a CMS website from aprompt, but it helps because the training also includes editing your website. So whichever CMS platform you have chosen we can train you in what to write where and why so you can write your website text with confidence, knowing you’re getting the best out of your website. In addition - and to get more from your website, we'd recommend that your web site is responsive (mobile friendly) and has SSL installed. Even though this is not associated with SEO copywriting you should see a positive impact in user experience and overall link building within SERPS if these are addressed. SEO Reports are not included in this package. Payment is required at time of booking.

Book now - Call 01249 448139

Copy writing for websites

What does content managed website mean? Content managed is our care plan that you can subscribe to when you get a website from aprompt. It gives you peace of mind that SEO-friendly, fresh copy will be added to your website at least once a month (depending on the care plan you choose), by our SEO trained copywriters

We are totally flexible in what content you'd like us to create or manage for you, so use us for any website content work you need done.

Keeping it personal

Having a content management system in your website is essential. We give you the ability to add unlimited pages and edit all the web copy and images within those pages whenever you want - without needing any technical knowledge. With regular updates and input from aprompt, to the 'actual content' within your website (text, images, PDF's, meta information) we give you added peace of mind that your website text is search engine friendly, up-to-date and above all.... user friendly.

Online marketing packages are personal to each client, so we'll discuss what you need and organise a plan of action with you. Creating and managing content is a crucial and an ongoing job for all websites, so we will work on your site in a way that suits you best, for as many hours a month as you wish.

For instance, you can ask us to work on the content of your website for as little as an hour every other month, just to keep it ticking over or more hours a month to really get an impact in SERPS (Search Engine Results Pages).

website copywriters - aprompt

Not Sure Where to Start?

Not Sure Where to Start?

With so many great website options and services, it can be easy to get lost trying to figure out which one works best for you. If you feel stuck, overwhelmed or could just do with an expert opinion, we are ready to help you.

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