Put spring into your marketing with these Easter campaign ideas

Easter and the arrival of spring is the perfect time to launch a marketing campaign for your business. As the days get lighter and COVID restrictions are eased, customers are getting out and spending more.

There are various ways you can promote your business and, of course, grow your sales this Easter. Here are some ideas to consider online:

Interactive marketing campaign ideas

Asking customers to share your content online or to engage with some sort of activity is a great way to increase interactions with potential customers. The more they interact, the more likely they are going to buy from you.

Options include a quiz-style campaign, a treasure hunt or some other Easter-themed campaign.

You can also reach more potential customers by making an online marketing campaign go viral - by encouraging contestants to share your social media posts.

Campaigns might include sharing or commenting on a post to be entered into the competition.

If you don’t want to make that a prerequisite, then you can just ask anyone who has entered to share the details. You will be surprised how many people will do this if you ask them!

In this case, make it as easy as possible for them to share on social media.

Sometimes an interactive campaign can be used to collect data such as capturing the email addresses of potential clients, rather than to immediately generate a sale. You can then use the campaign to remarket back to your customers to sell to them at a later date. For this to be effective, the best approach is to capture email addresses and make sure that they are happy to receive emails from you in the future. Read more about GDPR compliance rules.


Online marketing ideas for your business

Launching a new product or service

Everybody loves stuff that’s new, right? From fashion retailers offering a new spring range to accountants offering a free spring clean of a company’s finances with top tips for improving cash flow. There are plenty of ways to generate interest with a new product or service that’s relevant to the time of year.

Other ideas include online food businesses having an Easter-themed menu and a trade business offering an Easter check-up (or as it’s not too far away, how about a ‘get ready for summer’ service!).

An informative, trust-building campaign

Another great marketing campaign idea is to provide valuable content to potential customers and build trust with them.

By inspiring potential customers with useful blogs and emails that include top tips and other information you can demonstrate your expertise within the business sector that you are specialising in and build trust with customers who don’t yet know you very well.

At aprompt, we decided to write this blog post to help you grow your business - because that’s what we do for our customers on a daily basis! We love to see new businesses get online marketing success and it’s why we’re here. 

Offer Discounts or coupon codes

Providing a discount on your products and services is a great way to raise awareness of your brand and urge potential customers to buy from you.

The most effective offers are time-limited, although you can also restrict the offer by the number of purchases - for example, the first 30 people to buy can receive 30% off.
With time-limited offers, make sure to use words such as ‘hurry’, ‘limited’, ‘while stocks last’ and ‘don’t miss out’.

You may have heard these words so many times in the past - and that’s because they work!

Discounts and coupon codes are more effective in generating sales in the short-term compared to an informative trust-building campaign and, if successful, you can repeat them later, possibly with a slightly different offer.


Marketing ideas for your business

Need help with your campaigns?

If you need help with an Easter campaign, we are all ears (do you see what we did there? Bunny ears...).

At aprompt, we help customers to create highly effective websites that are great for various marketing campaigns. We also provide fresh and relevant content with our blog writing services. Ask aprompt for fantastic online marketing for your business by calling 01249 448 139. 

For help putting a spring back into your sales this Easter, get in touch with aprompt today but hurry, there’s not much time left...