Is Your Website Sending You to Sleep?
Know When and Why It's Time for a Redesign
Deciding when to redesign your website can feel like a daunting task. Your website is more than just a digital presence - it’s an extension of your brand, your values, and your commitment to your customers. Yet, as technology and web trends evolve, an older website can quickly become outdated, ineffective and out of sync with your business goals.
If your website is tired or out of date (i.e. over 4 years old), it might be time to consider a redesign. Don’t worry – this is a painless process and can be a great opportunity for you and your online presence!
While age alone isn’t the only factor, there are common indicators that your website could benefit from a fresh, modern re-design and build. In this article, we’ve tried to cover the main areas that could impact your website and why your current website design may not be working as well as it should be. This will help you decide if a website redesign is the right step for your business.
1. Your Website Doesn’t Perform on Mobile Devices
Did you know that over half of all global web traffic now comes from mobile devices? If your website was created a while back, there’s a strong chance it’s not mobile-responsive - or at least, not as user-friendly on smaller screens as it should be. The result? Frustrated users, missed opportunities, and lower search engine rankings.
We believe that a seamless mobile experience is no longer optional; it’s essential. Our designs ensure your website looks stunning and performs flawlessly across all devices, helping you stay competitive in an increasingly mobile-first world.
2. Your Style Looks Outdated
Design trends in websites change dramatically over the years. What once looked sleek and modern may now make your business appear outdated or out of touch. Visual cues like dated fonts, colour schemes, big blobby buttons, lens flares (Oh we loved those back in the 1998), clunky layouts, or poor-quality, tiny images can hurt potential customers’ first impressions of your company.
A refreshed look not only enhances credibility but also inspires confidence in your target audience. And you’ll feel good about your website once again.
3. Slow Load Times Are Driving Visitors Away
Attention spans are unfortunately getting shorter, and website users expect fast-loading pages. If your website takes more than three seconds to load, nearly half of your visitors might leave before even seeing your content. Older websites are often bogged down by bloated code, unoptimised images, or outdated hosting technology.
Our website designers help you streamline your website to ensure lightning-fast performance. By redesigning your site, we can help you not only retain visitors but also improve your search engine rankings - since speed is a key factor in one of Google’s algorithms.
4. It’s Difficult to Update or Maintain
One of the most common frustrations we hear from business owners with older (non-aprompt) websites is the lack of flexibility. Adding pages or updating content can be tiresome or impossible in some cases (depending on how and when it was built) and fixing issues can require external help.
When we design and build websites, we use our custom-built easy-to-use content management system (CMS) that empowers you to make updates easily and instantly. Your website should work for you - not the other way around.
5. It’s Not Delivering Results
Your website should actively contribute to your bottom line, whether that's through lead generation, sales, or brand awareness. If you’ve noticed a decline in enquiries, conversions, or traffic, it may be due to the design, the layout, colour choices, outdated functionalities or just simply having ineffective or no calls-to-action (CTAs).
A modernised design that suits your business, paired with strategic features can turn your website into one of your most powerful business tools.
6. Your Brand Has Evolved
Businesses change over time. Albeit slightly, but messaging, values, and even target audience may evolve. However, if your website hasn’t been updated or your text and images are a bit out of date, it might no longer accurately reflect who you are as a brand.
We believe that your website should grow with your business. By redesigning your site, it can be realigned to your current goals, highlight what makes you unique, and create a lasting impression on your audience.
Which Website Designer Is Best?
We know that redesigning your website can be a big step for any business (whatever the size of the company) but it’s one that will reward you in the short and long term and it should be an exciting time!
Your chosen website designers should listen to your needs, understand your goals, be helpful and suggest ideas that will enhance your business for the long term. Professional web designers will create a website that not only reflects your brand but also sets you up for future success. Speak to our website designers in Hereford and Wiltshire - we’d be happy to help.
We've been helping clients since 1998 by designing and building their websites and creating content that gets them higher than their competitors in the natural Google search rankings. We’re passionate about forming long-term, trust-based relationships with our clients, and we’re ready to guide you every step of the way.
Ready to Refresh Your Website?
If your website is over 7 years old and you’re noticing some of these signs, it’s time to consider a redesign. Don’t wait for an outdated site to hold your business back. Let us help you create a website that drives results, engages your audience, and represents your business at its best.
So give our website designers in Wiltshire and Hereford a call for a free consultation, and let’s talk about how we can bring your website back to life.
