Website not being found in Google?
Is Your Website Struggling to Be Found in Google? Here's Why On-Site SEO Matters
As a website owner, few scenarios are more frustrating than pouring your time, energy, and resources into building what you believe is a perfect website, only to discover it's virtually invisible in Google’s search results.
If you find yourself wondering why your website isn’t appearing in Google, and asking yourself 'how to get shown in Google' because your website is buried so deep that potential customers can't find it - you’re not alone.
By the way, SEO stands for Search Engine Optimisation.
SEO is the abbreviation for the process of how to get your website found in Google or other search engines, through the use of keywords rather than just the company name. Or in other words, how to be found in Google for what you do rather than who you are.
How to achieve visibility and success online
At aprompt, with over 25 years of experience in website design and development and SEO, we've helped countless businesses achieve visibility and success online. What we’ve learned over the years is this: oftentimes, the issue comes down to insufficient focus on on-site SEO, which is a cornerstone of sustainable online growth.
Let’s delve deeper into why on-site SEO is critical for online marketing of businesses, explore common pitfalls, and provide practical solutions to improve your site's presence on Google.
What is On-Site SEO and Why Does It Matter?
On-site SEO refers to the optimisation efforts made inside your website to improve its ability to rank in search engines like Google. These efforts include everything from crafting keyword-rich content to properly structuring your site’s code. Done correctly, on-site SEO ensures your website not only meets Google’s crawling and indexing requirements, but also provides your visitors with a seamless, enjoyable experience.
Why does it matter? Because Google’s search engine algorithms evaluate thousands of factors to decide which websites deserve the coveted top spots in the natural search results listings. Without strong on-site SEO, your website may end up being ignored by Google or penalised for failing to align with those criteria.
Our SEO specialists care greatly about ensuring your website is optimised holistically - not just for search engines, but also for your target audience who is looking for your services.
Common Reasons Why Websites Aren’t Found in Google
Let’s address the question at hand: Why isn't my website being found in Google? Based on our expertise and proven track record in website design and search engine optimisation, here are some of the most common culprits:
1. Your Website Hasn’t Been Indexed Yet
Google uses bots to crawl and index websites, but this process isn’t instant. If your website is new or hasn’t been properly submitted to Google Search Console, it may simply not have been indexed yet.
Solution:
- Submit your website for indexing through Google Search Console. This is a fundamental step to signal Google that your site exists and is ready for discovery. We will do this for you for any new website designed by aprompt
- Request indexing for key pages
- Create and submit a site map
2. Your Website Lacks Optimised Content
Websites that don’t include relevant, keyword-rich content will struggle to rank. Google prioritises websites that align with what users are typing into the search bar. Without strategic content planning, your site may be competing in the dark.
Solution:
- Perform keyword research and integrate high-value terms into your website’s pages, headings, meta descriptions, and body text. Always make sure your content is natural and informative though because clunky or excessive keyword stuffing can harm your rankings. Your website text must read well for humans, but be attractive to robots!
3. Poor Website Structure or Navigation
Even the best content can’t save a website with chaotic page organisation. Google’s algorithms reward websites that display clear hierarchy, logical navigation, and a strong internal linking structure.
Solution:
- Organise your website into clearly defined categories and ensure visitors can easily navigate through your pages. Our website designers can help you establish a logical structure that aligns with both search engine requirements and your users’ needs.
More on SEO AND WEBSITE CARE PLANS
4. Weak Meta Tags and Descriptions
Meta tags, such as title tags and meta descriptions, may sound technical, but they hold tremendous power when it comes to SEO visibility. They act as a mini-advert for your page in search results, enticing users to click through.
Solution:
- Create concise, keyword-focused meta titles and descriptions for each page on your site. If this sounds daunting, our SEO team at aprompt can optimise your website with these for you as part of a comprehensive on-site SEO strategy.
5. Technical Issues
Behind-the-scenes technical issues like broken links, slow page speed, and missing XML sitemaps can hinder your website’s ability to rank. Google prioritises websites that provide a fast-loading and user-friendly experience.
Solution:
- Conduct a technical audit to identify errors and fix them immediately. At aprompt, we believe in building websites from the ground up and ensuring all technical and performance issues are fully addressed.
6. Your Website Isn’t Mobile-Friendly
With a growing number of internet searches now conducted via mobile devices (phones, iPads, etc), Google puts heavy emphasis on mobile responsiveness. If your website isn’t mobile-friendly, it may be pushed lower in rankings. It will also not look great or work well for your users.
Solution:
- Ensure your website has a responsive design that adjusts seamlessly to mobile screens. We help you create websites that are not only visually stunning, but also fully optimised for mobile devices.
How To Help Your Website Get Found in Google
Improving your on-site SEO goes far beyond tweaking a few text blocks or adding keywords. It’s about developing and executing a cohesive strategy that integrates design, functionality, and content to increase visibility and convert visitors into customers.
All our SEO specialists at aprompt, pride ourselves on our affordable prices, professionalism, and proven track record in website design and SEO. Our on-site SEO is a vital part of what we do. From crafting mobile-friendly sites tailored to your target audience to optimising every corner for Google rankings, our team is committed to helping your website achieve long-term success.
Whether you’re starting from scratch or need a fresh perspective on your existing website, we’re here to help you build a strong online presence that reflects your unique brand and values.
Ready to Optimise Your Website for Search Engines?
If you’re tired of asking, “Why isn’t my website being found in Google?” and ready to take action, let’s talk!
With over 25 years of experience in website design and development, we’ll work closely with you to understand your business goals and create a website that performs as well in search engines as it does for your visitors.
Contact us today and ask for Kirsty Paget, to schedule a free SEO consultation and let’s get your business the visibility it deserves.