Your business could be earning more online
Ever since the advent of websites like eBay, many people have been using the Internet to make a little bit of extra cash, and with now advanced web technology there are an ever growing number of opportunities to generate income online, something which more and more businesses are taking advantage of - sometimes exclusively selling goods online, reducing overheads and bring products to customers at a much better price.
In fact, internet revenue is now worth more than £100bn (that’s more than £100,000,000) in the United Kingdom alone.
Even for established businesses with premises, the rapidly-growing online market (and declining state of Britain’s High Streets) mean that it’s too valuable a market to miss out on, and so businesses wishing to innovate, grow and continue must turn to clever custom websites.
What is an eCommerce website?
An eCommerce website allows you to buy and sell products and services online. By owning your own eCommerce website from aprompt, you can add multiple products (or services) to sell to your visitors. Visitors can then select these products, and pay online. Many businesses are turning to eCommerce to drive up sales and when implemented well they can bring far more business and return on the investment made in delivering them properly very quickly.
Open Source eCommerce solutions
A popular, but misguided, method is to use “template” solutions like Woo Commerce or Magento, but these are generally not advisable for a number of reasons. Firstly, they often lead to a direct loss of profit in continuous investment; furthermore, indirect loss of potential profits occur because these 'quick template' online shop solutions can be difficult to navigate and therefore frustrating to use for your users, which makes them less inclined to make a purchase. On the whole they are not for the faint hearted. For this reason, aprompt does not use open source eCommerce software but develops its own bespoke very easy to manage website software in house at its Wiltshire web design studio. Template websites have their place but if you’re serious about your business we would recommend investing more effort at the beginning and getting a custom built eCommerce website designed and built - you’ll save money in the long term!
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is an ongoing process of writing content to boost search rankings (most commonly improving Google search rankings) which is incredibly important in eCommerce website management - naturally, if nobody finds out about you, they won’t buy your products regardless of how amazing they are. Here at aprompt we specialise in quality website writing and the art of Search Engine Optimisation in addition to having great, exclusive eCommerce software that is a joy to use for both you and your customers. Why not contact aprompt website designers in Wiltshire for a friendly, no-obligation chat about what a new eCommerce website could bring to your business?
Written By Kirsty Paget
