|
|
|
|
There are lots of reasons why you should consider having a professional website.
Mostly, they improve your competitive advantage, install customer confidence and provide your business an essential avenue for increased sales, enquiries and valuable new customers….
But you probably already know this, right?
The next step:
Get a website you can edit anytime, anywhere… from aprompt today!
|
|
|
|
|
|
The Halo Effect - Making a good 1st impression with your website
First impressions count for websites
It takes less than 50 milliseconds to decide if you like a website. Internet users make up their minds about the quality of a website in the  blink of an eye, a study shows. Researchers found that the brain makes decisions in just a 20th of a second of viewing webpages.
They were surprised, as they believed it would take at least 10 times longer to form an opinion. The study, published in the journal Behaviour and Information Technology, also suggests that first impressions for websites have a lasting impact.
Speedy conclusions
The Canadian team showed volunteers glimpses of websites, lasting for only 50 milliseconds. The volunteers then had to rate the websites aesthetic appeal. The researchers found that the speedily formed conclusions closely tallied with opinions of the websites that had been made after much longer periods of examination.
Lead researcher of the paper and Gitte Lindgaard of Carleton University in Ottawa, Canada expressed her surprise at the results...
"My colleagues believed it would be impossible to really see anything in less than 500 milliseconds"
...she told the website of the Nature Journal, which reported the research. The judgements were being formed almost as quickly as the eye can take in information.
Websites Give Lasting Impressions
The researchers also believe that these quickly formed first impressions last because of what is known to psychologists as the "halo effect". If people believe a website looks good, then this positive quality will spread to other areas of the website, such as the websites content. Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.
| |
| |
|
|
|
|
“As websites increasingly jostle for business, Dr Lindgaard warned companies to take note:
Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors."
contact our web designers today» |
|
| |
|
|
|
Further information
Dr. Gitte Lindgaard
Dr. Gitte Lindgaard's research focuses on the interaction of people and technology, aiming to provide guidelines and examples of the design of interactive technology that is easy to use, that makes sense to people, and that supports them in their work and/or leisure activities. Carleton University in Ottawa, Canada
Halo Effect Article courtesy of www.bbc.co.uk |
![[Valid RSS]](/img/valid-rss.png "Validate my RSS feed")
