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What will happen if my website is not accessible?
This is a popular question and it’s not surprising to learn that apart from discriminating against disabled users who therefore will be unable to access your company services or buy from your online store, you will also be open to criticism and bad press but more seriously legal action if your website is not accessible and not 'made good' when requested.
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"A disabled person can make a claim against you if your website makes it impossible or unreasonably difficult to access information and services. If you have not made reasonable adjustments and cannot show that this failure is justified, then you may be liable under the Act, and may have to pay compensation and be ordered by a court to change your site".
RNIB 2005
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W3C and WAI Compliance
We take website accessibility seriously and so should all website owners. If you are not sure your website passes at least the minimum standards required by law, please ask us to perform an accessibility report on your website.

Website Accessibility Testing
During the website accessibility tests we will highlight the areas that require improvement or modification, if any, in order for your website to comply with the necessary laws for websites. In extreme cases we will recommend your website be rebuilt if this is the most cost effective solution for you. We never oversell and as we're very honest, we will advise you the best way forward depending on how your website performs in the accessibility tests.
Request Web Accessibility Tests here
Complying with the law - Accessibility issues
Did you know the Disability Discrimination Act (DDA) makes it illegal for a website provider/owner to discriminate against a disabled person by refusing to provide a service that is generally available, providing a service of a lower standard, or failing to comply with a duty to make reasonable adjustments? Don’t worry, we can assure you that we take these laws seriously on your behalf and that’s why our CMS and eCommerce website structures are developed to comply with current laws at the time of your order placement.
Accessibility guidance
The World Wide Web Consortium (W3C) has produced a number of accepted guidelines, which are divided into three priorities:
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Priority 1 or A - websites must comply otherwise some users will find it impossible to access the site |
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Priority 2 or AA - websites should comply, otherwise some users will find it difficult to access the site |
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Priority 3 or AAA - websites may comply, otherwise some users will find it somewhat difficult to access the site |
W3C Code Validation and WAI Compliance
Unless otherwise specified, all A Prompt websites are developed to ensure that the structure of all front-end website pages comply with the current W3C Hypertext Markup Guidelines and that the structure of all front-end website pages pass the automatic validation checks for Priority 1 (Level A), Priority 2 (Level AA) and Priority 3 (Level AAA) WAI (Web Accessibility Initiative).
Useful Information on Website Legality
More information on accessibility guidlelines for websites can be found at the following websites:
Website performance reports
Want to see how your website is currently performing in search engines?
If you are confident that your website already passes the current accessibility guidelines and you want to see why your website is not performing as it should (i.e. not bringing in the amount of traffic you want) you can choose from the two website performance tests we provide as follows:
- Website Performance Reports
- Website Performance Report + SEO Marketing Review
or... CALL US ON 0845 224 5806
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